Top 10 AdTech Startups in India

AdTech startup dedicated to transforming digital advertising through innovative, data-driven solutions. Our platform utilizes advanced analytics and AI to create highly targeted ad campaigns, offering seamless ad delivery and real-time optimization. We empower advertisers and publishers to maximize their reach and engagement while optimizing monetization strategies across multiple channels. With a focus on personalization and efficiency, [Startup Name] helps businesses achieve greater ROI and unlock new growth opportunities in the dynamic digital landscape.

1. InMobi

Overview: InMobi is a leading mobile advertising platform offering personalized ad campaigns for mobile and web. It uses targeted data analytics to enhance ad delivery and user engagement.
Innovation: The platform leverages consumer life maps, social connections, and demographics to provide tailored advertising solutions. It also offers a DSP for advertisers to reach their target audience more effectively.
Impact: InMobi has significantly increased native and video ad monetization, helping businesses enhance their advertising ROI and user engagement on a global scale.

2. Affle

Overview: Affle is a mobile marketing platform that provides unified ad delivery and analytics for brands and agencies. It offers mobile attribution intelligence to optimize campaigns.
Innovation: Affle’s platform features campaign setup and management, audience profiling, and actionable analytics to improve media procurement and campaign efficiency.
Impact: Affle helps brands deliver large-scale ad campaigns with precise targeting, leading to improved customer acquisition and retention.

3. Komli

Overview: Komli is an SSP software provider that enables publishers to monetize their ad inventory through various content formats, including videos, images, and animations.
Innovation: The platform’s ad-building solution supports multiple formats and allows publishers to effectively manage and optimize their ad inventory.
Impact: Komli has empowered publishers to maximize their ad revenue by providing tools to better monetize their content and engage their audiences.

4. Vserv

Overview: Vserv offers a data management platform that delivers targeted, real-time ads on mobile devices by aggregating data from various sources.
Innovation: The platform integrates SDKs for app developers to provide advertising, in-app purchases, analytics, and bug tracking, enhancing the app monetization process.
Impact: Vserv’s solutions have enabled more precise ad targeting and improved monetization for app developers, boosting their revenue streams and user engagement.

5. Tyroo

Overview: Tyroo is an AI-driven platform for creating ad videos in various content formats, helping advertisers optimize their ad campaigns.
Innovation: The platform uses AI to provide ad insights, dynamic budget allocation, and rule-based triggers, allowing advertisers to improve campaign performance.
Impact: Tyroo has helped advertisers increase the effectiveness of their ad campaigns, leading to better audience targeting and higher ROI.

6. POKKT

Overview: POKKT is a mobile payment platform that helps monetize paid digital goods through an advertiser-funded model, offering users digital content in exchange for ad interactions.
Innovation: The platform allows users to access digital content by participating in surveys, liking Facebook pages, and viewing ads, creating a unique monetization approach.
Impact: POKKT has facilitated new revenue streams for digital content creators and advertisers, while providing users with access to premium content without direct payments.

7. OnlineSales

Overview: OnlineSales provides an AI-driven cross-channel marketing platform for eCommerce businesses, featuring advanced campaign management and optimization tools.
Innovation: The platform offers real-time advertising budget allocation, auto ad rotation, inventory syncs, and detailed analytics for improved campaign performance.
Impact: OnlineSales has enhanced the marketing efficiency of eCommerce businesses, helping them target the right audience and optimize their ad spend.

8. MoMAGIC Technologies

Overview: MoMAGIC Technologies offers a programmatic DSP software for targeted advertising, utilizing AI to optimize audience targeting and ad buying.
Innovation: The platform integrates AI to determine optimal audience targeting and timing, providing a unified solution for reaching audiences across various screens and formats.
Impact: MoMAGIC Technologies has improved ad campaign effectiveness by enabling precise targeting and maximizing the impact of advertising efforts.

9. SVG Media

Overview: SVG Media, previously known as Tyroo, specializes in performance marketing, display advertising, and mobile monetization, serving as a platform for advertisers and publishers.
Innovation: The company offers rich media, data targeting, and digital media strategies to enhance the performance of online and mobile advertising campaigns.
Impact: SVG Media has played a significant role in the digital advertising ecosystem, helping businesses achieve better marketing outcomes through advanced targeting and performance optimization.

10. GreedyGame Media

Overview: GreedyGame Media provides a native advertising platform for mobile games and apps, offering solutions for app growth and monetization.
Innovation: The platform uses AI to deliver dynamic, native ads within mobile games, helping developers monetize in-game assets and scale their app revenue.
Impact: GreedyGame Media has helped app developers and advertisers achieve better monetization and user engagement by integrating seamless and effective advertising solutions.