Top 10 Sustainable Fashion Startups in India Discover pioneering brands reshaping the fashion industry with eco-friendly practices. From No Nasties’ organic and fair trade clothing to Rimagined’s innovative upcycled fashion, explore Doodlage’s zero-waste philosophy and Brown Boy’s commitment to vegan fashion. Ka-Sha blends traditional craftsmanship, while Upasana integrates sustainability with social responsibility. Nicobar offers timeless designs with organic fabrics, and The Summer House champions ethical production. Forty Red Bangles combines artisanal collaboration with sustainable materials, and Bhane leads with contemporary, eco-friendly fashion choices.
Top 10 Sustainable Fashion Startups in India
1.No Nasties
- Overview: No Nasties, established in 2011 and based in Goa, pioneers sustainable fashion in India with its 100% organic and fair trade clothing. They emphasize transparency in their supply chain and use eco-friendly packaging, catering to both men’s and women’s fashion needs with a commitment to vegan fashion.
- Innovation: By focusing exclusively on organic cotton and fair trade practices, No Nasties ensures that every piece of clothing supports ethical production and environmental sustainability.
- Impact: Their dedication to vegan fashion and sustainable materials has made them a leader in the industry, influencing consumers to make more conscious clothing choices.
| Attribute | Details |
| Location | Goa |
| Founder | Apurva Kothari |
| Website | No Nasties |
| Specialization | 100% organic and fair trade clothing |
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2.Rimagined
- Overview: Founded in Bangalore in 2015, Rimagined stands out by upcycling discarded materials into unique fashion items ranging from clothing to home decor. Their approach integrates sustainability with creativity and supports local artisans.
- Innovation: Rimagined innovates through its zero-waste production process, transforming waste into high-quality fashion and lifestyle products that reduce environmental impact.
- Impact: By upcycling materials that would otherwise end up in landfills, Rimagined contributes significantly to waste reduction and promotes a circular economy model in the fashion industry.
| Attribute | Details |
| Location | Bangalore |
| Founder | Ullas & Charuheela Satvapathy |
| Website | Rimagined |
| Specialization | Upcycling discarded materials into fashion items |
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3.Doodlage
- Overview: Based in New Delhi and founded in 2012, Doodlage specializes in transforming fabric waste into high-fashion garments. They blend contemporary designs with sustainable practices by using upcycled and recycled fabrics along with eco-friendly dyes.
- Innovation: Doodlage’s zero-waste philosophy sets them apart, ensuring that every piece of clothing contributes to reducing textile waste and promoting eco-conscious fashion.
- Impact: Their commitment to sustainable fashion through upcycling has not only reduced environmental footprint but also raised awareness about the possibilities of creating stylish clothing from textile waste.
| Attribute | Details |
| Location | New Delhi |
| Founder | Kriti Tula |
| Website | Doodlage |
| Specialization | Upcycling fabric waste into high-fashion garments |
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4.Brown Boy
- Overview: Founded in Kolkata in 2012, Brown Boy focuses on organic, fair trade, and vegan clothing for men and women. They prioritize ethical production practices and minimalist designs that appeal to conscientious consumers.
- Innovation: By combining organic cotton with fair trade certifications and vegan principles, Brown Boy ensures that their clothing supports ethical farming practices and avoids animal exploitation.
- Impact: Their sustainable approach contributes to a cleaner fashion industry and promotes ethical consumption choices among their customer base.
| Attribute | Details |
| Location | Kolkata |
| Founder | Prateek Kayan |
| Website | Brown Boy |
| Specialization | Organic, fair trade, and vegan clothing |
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5.Ka-Sha
- Overview: Ka-Sha, established in Pune in 2012, champions slow fashion through handcrafted garments that integrate traditional Indian techniques and natural materials. They emphasize craftsmanship and cultural heritage in their designs.
- Innovation: Their use of handcrafting methods such as hand-dyeing, embroidery, and patchwork preserves traditional skills while promoting sustainable fashion practices.
- Impact: Ka-Sha’s commitment to slow fashion fosters appreciation for artisanal craftsmanship and supports local communities, encouraging the preservation of cultural traditions in modern fashion.
| Attribute | Details |
| Location | Pune |
| Founder | Karishma Shahani Khan |
| Website | Ka-Sha |
| Specialization | Handcrafting garments using traditional Indian techniques |
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6.Upasana
- Overview: Founded in Auroville in 1997, Upasana integrates sustainability with social responsibility by producing eco-friendly clothing using organic and natural materials. They engage in community-driven projects that support rural development and women empowerment.
- Innovation: Upasana’s approach combines fashion with social impact, leveraging their platform to empower marginalized communities through sustainable livelihoods.
- Impact: Their initiatives not only promote sustainable fashion choices but also create positive social change by improving livelihoods and empowering women in rural India.
| Attribute | Details |
| Location | Auroville |
| Founder | Uma Prajapati |
| Website | Upasana |
| Specialization | Integrating sustainability with social responsibility |
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7.Nicobar
- Overview: Nicobar, launched in New Delhi in 2016, merges contemporary aesthetics with sustainable practices by offering timeless fashion pieces made from organic fabrics and eco-friendly dyes.
- Innovation: They innovate by creating versatile and durable designs that minimize environmental impact while appealing to modern Indian lifestyles.
- Impact: Nicobar’s sustainable approach encourages consumers to invest in quality, long-lasting clothing, thereby promoting a shift towards more sustainable consumption patterns in fashion.
| Attribute | Details |
| Location | New Delhi |
| Founder | Simran Lal & Raul Rai |
| Website | Nicobar |
| Specialization | Blending contemporary aesthetics with sustainable practices |
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8.The Summer House
- Overview: Based in Bangalore and established in 2014, The Summer House is committed to ethical production and sustainable materials, utilizing organic cotton and handwoven fabrics in their minimalist designs.
- Innovation: Their emphasis on traditional craftsmanship and ethical sourcing ensures that each garment meets high standards of sustainability and quality.
- Impact: By promoting ethical fashion choices and supporting artisanal communities, The Summer House contributes to a more responsible fashion industry and consumer awareness.
| Attribute | Details |
| Location | Bangalore |
| Founder | Shivangini Parihar |
| Website | The Summer House |
| Specialization | Ethical production and sustainable materials |
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9.Forty Red Bangles
- Overview: Founded in Mumbai in 2010, Forty Red Bangles specializes in sustainable fashion and lifestyle products made from organic and recycled materials. They collaborate closely with artisans to create eco-friendly clothing and accessories.
- Innovation: Their fusion of traditional craftsmanship with eco-friendly materials results in unique and culturally rich products that appeal to conscious consumers.
- Impact: Forty Red Bangles supports traditional artisans and promotes eco-friendly practices, offering consumers sustainable alternatives in fashion and lifestyle choices.
| Attribute | Details |
| Location | Mumbai |
| Founder | Nima Chivukula |
| Specialization | Sustainable fashion and lifestyle products |
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10.Bhane
- Overview: Bhane, established in New Delhi in 2012, blends contemporary fashion with ethical production practices, using eco-friendly fabrics and maintaining transparency in their supply chain.
- Innovation: Their modern and accessible designs cater to urban consumers seeking stylish clothing that aligns with their values of sustainability and ethical sourcing.
- Impact: Bhane’s commitment to transparency and sustainability sets a benchmark in the fashion industry, inspiring a shift towards more ethical and environmentally conscious fashion consumption habits.
| Attribute | Details |
| Location | New Delhi |
| Founder | Anand Ahuja |
| Website | Bhane |
| Specialization | Contemporary fashion with ethical production practices |
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FAQ on Top 10 Sustainable Fashion Startups in India
Q1.What makes No Nasties a leader in sustainable fashion?
No Nasties stands out for its commitment to 100% organic and fair trade clothing. Founded in Goa in 2011 by Apurva Kothari, the brand emphasizes transparency in its supply chain and uses eco-friendly packaging. Their dedication to vegan fashion further sets them apart, ensuring their garments are free from animal products while promoting ethical farming practices.
Q2.How does Rimagined contribute to sustainable practices?
Based in Bangalore and founded by Ullas and Charuheela Satvapathy, Rimagined focuses on upcycling discarded materials into unique fashion items. Their innovative approach not only reduces textile waste but also supports local artisans through handmade production. By adopting a zero-waste production process, they exemplify sustainable fashion’s potential in minimizing environmental impact.
Q3.What is Doodlage’s approach to sustainability?
Doodlage, established in New Delhi by Kriti Tula in 2012, specializes in transforming fabric waste into high-fashion garments. They uphold a zero-waste philosophy by using upcycled and recycled fabrics, complemented by eco-friendly dyes. This approach not only reduces their ecological footprint but also promotes creative reuse within the fashion industry.
Q4.Why choose Brown Boy for sustainable clothing?
Brown Boy, founded in Kolkata by Prateek Kayan, offers organic, fair trade, and vegan clothing. Since 2012, they have been dedicated to ethical production practices and minimalistic designs that appeal to conscious consumers. By prioritizing organic cotton and fair trade certifications, Brown Boy ensures their garments uphold both environmental and social sustainability standards.
Q5.What sets Ka-Sha apart in the sustainable fashion landscape?
Ka-Sha, founded by Karishma Shahani Khan in Pune, emphasizes traditional Indian craftsmanship and natural materials. Their handcrafted garments, incorporating techniques like hand-dyeing and embroidery, promote slow fashion and cultural preservation. This approach not only creates unique pieces but also supports artisan communities, fostering sustainable livelihoods.
Q6.How does Upasana integrate sustainability with social responsibility?
Founded in Auroville in 1997 by Uma Prajapati, Upasana pioneers sustainable fashion by using organic and natural materials. They engage in community-driven projects that support rural development and empower women. By advocating for ethical production and fair trade practices, Upasana demonstrates fashion’s potential to drive positive social change.
Q7.What are Nicobar’s principles in sustainable fashion?
Nicobar, launched in New Delhi by Simran Lal and Raul Rai in 2016, blends contemporary aesthetics with sustainable practices. They prioritize organic fabrics and eco-friendly dyes in creating timeless designs that encourage longevity and versatility. Nicobar’s approach reflects a commitment to reducing environmental impact while offering stylish, sustainable choices for consumers.
Q8.How does The Summer House promote ethical fashion?
Based in Bangalore and founded by Shivangini Parihar in 2014, The Summer House champions ethical production and sustainable materials. They utilize organic cotton and handwoven fabrics to create minimalist designs that emphasize quality and durability. By supporting traditional craftsmanship, The Summer House advocates for a more responsible approach to fashion consumption.
Q9.What defines Forty Red Bangles’ contribution to sustainable lifestyle products?
Established in Mumbai in 2010 by Nima Chivukula, Forty Red Bangles specializes in sustainable fashion and lifestyle products. They use organic and recycled materials, collaborating closely with artisans to create eco-friendly clothing and accessories. This fusion of traditional craftsmanship with modern sustainability practices offers consumers unique and conscious choices.
Q10.Why choose Bhane for contemporary, ethical fashion?
Bhane, founded in New Delhi by Anand Ahuja in 2012, stands out for its contemporary designs and commitment to ethical production practices. They prioritize eco-friendly fabrics and maintain transparency throughout their supply chain. Bhane’s modern and accessible approach to fashion appeals to urban consumers seeking stylish clothing aligned with sustainable values.